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A USA Today new and noteworthy title
"You'll tell me if it ever starts getting genuinely insane, right?" (Elon Musk, TED interview)
Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.
The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles - much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk-bond status....
As McKenzie's rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively.
Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating cycle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!
Product details
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Audible Audiobook
Listening Length: 9 hours and 47 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Penguin Audio
Audible.com Release Date: November 27, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07K7S8Y4B
Amazon Best Sellers Rank:
Insane Mode is an engaging, insightful read, and an essential look not just at Tesla as one of the world’s great companies but the hinge point in which our society finds itself. While on the surface an insider’s view of the company itself, the book expands its focus outward to explore the intersection of innovation, entrepreneurship, capitalism, the history of our addiction to carbon fuels and what the future may hold. McKenzie’s writing is personal, informative, and accessible making the book addictive to read.
It felt like a mashup of web news articles. There's no beginning, middle, or end to the book -- no narrative arc, at least none I could figure out. Random picayune details pop up constantly -- specific times and dates that Elon walks on stage to give a speech, for example. How is that useful other than to boost the word count? There's no chronological order to anything, stuff happens then other stuff happens then stuff happened before all of that then stuff happens in-between and oh, reader, are you still following along? Sigh. And each chapter is a microcosm of the problems of the whole book: chapters don't really have their own storyline, just more mashed up material.I really wanted to like this book but found it was not helping me understand the EV situation. Too much talk of "revolution" like this was originally an 18-minute TED talk burdened down with a lot of filler. Sorry Hamish, it needs work.
I was already familiar with the author via his writings for PandoDaily, a Silicon Valley tech news site. I always especially enjoyed his long form articles, so I was delighted to find out he wrote an entire book!I found his articles to be well written, meticulously researched, and thought-provoking, and this book did not disappoint. It was all the usual goodness for several hundred pages.The book is a comprehensive look at the electric car landscape, so it would be a compelling and satisfying read for anyone generally curious in the technology because of the depth and detail in which he goes. This was my primary interest for reading it.I also think the book would be an interesting read from a business/entrepreneurship perspective. As the book's title suggests, Insane Mode could also be used to describe the ferociousness of Elon Musk and Tesla overcoming obstacles.Overall, definitely worth a read.Cheers
Hamish has a unique voice that shines through in his entertaining writing style. This book is not only an incredible account of one of the most influential entrepreneurs of our time, but is a deep dive in to the evolution of electric vehicles and where this is all heading. Very exciting read!
Insane Mode takes a deep dive look at the evolution of Tesla and the inevitable future of the auto industry. We get a lot of details and context on how Elon Musk managed to overcome an onslaughter of obstacles, some of which are truly daunting. McKenzie also sheds light on rapid developments in China and the entrepreneur spirit there that’s driving risk takers to try to build ever fancier electric/autonomous vehicles. A fascinating read for anyone interested in the next big revolution where electric energy, transportation and AI merge and change our world forever.
Great book on the electric car revolution. While this book is focused more on Tesla, the reader still receives a good overview of the current state in electric cars and what we will See in the near future.
Meh. I really like Elon Musk and his mission, but the first third of book seems as if it were written by a huge Musk fanboy or a cousin. The last 2/3rds is just a smattering of names and random stories. I actually double checked to make sure I didnt buy an author self published book. It's ok, but wouldn't recommend it someone else.
It was light on interesting electric car info and seemed to drone on about people and venture capital stuff that I really didn’t care about and quickly forgot.
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